The number one display that you can buy is the mannequin. These human forms have given a whole new meaning to merchandising. They have been so effective at selling that they have been deemed the most effective store display in history. They come in an almost endless list of styles and looks. From solid plastic to bendable and posable fabric, mannequins have just about as many characteristics as we do.
Men’s mannequins are great for selling suits and coats. Most suits look identical hanging on a rack. So, how do you choose? More importantly, how do you sell something special if no one can really see how great it is? The answer is mannequins.
Mannequins fill out the suit and display it in a way that a customer would have never seen without putting it on. You can also fit the mannequin perfectly for the most aesthetic visual possible of the suit you are selling. Putting a suit on a mannequin gives it a three dimensional quality that accurately depicts what the suit will look like when being worn. Even better, you can create a scene, or attitude if you will, around the suit to give it an edge and a personality.
Women’s mannequins are uniquely effective because women’s clothing can be so versatile that you really cannot tell what it will look like on when it’s hanging on a rack. Sheer and flowing fabrics look very drab and lifeless on a hanger. But on a mannequin, you can really show what it is supposed to look like. You can accessorize the mannequin with jewelry, hats, scarves, shoes and purses to complete a look. This can help otherwise bland blouses and skirts come alive with style. Women especially are highly influenced by certain styles and mannequins help to build that image in their minds.
Women are also generally the ones shopping for children’s clothing. Child mannequins help mothers and grandmothers see what little outfits look like on. This can be especially important since the adults purchasing the clothing cannot try them on. They need to be able to see what your merchandise really will look like once they give it to their child or grandchild. Child mannequins have proven to be very effective at selling children’s clothing.
If you sell men’s, women’s and children’s clothing, then consider creating a unique display that utilizes male, female and child mannequins. You can make a big impression and have a big impact on buyers by getting their attention with such scenes. Mannequins are very versatile and many can last a lifetime. Their cost is surprisingly low for the amount of use that you will get from them.
